The real-exposure effect revisited : how purchase rates vary under pictorial vs. real item presentations when consumers are allowed to use their tactile sense
Holger Müller
| Year of publication: |
2013
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|---|---|
| Authors: | Müller, Holger |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 304-307
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009779962