The referral backfire effect : the identity-threatening nature of referral failure

Bart Claus; Kelly Geyskens; Kobe Millet; Siegfried Dewitte

Year of publication:	2012
Authors:	Claus, Bart ; Geyskens, Kelly ; Millet, Kobe ; Dewitte, Siegfried
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 370-379
Subject:	Virales Marketing \| Viral marketing \| Soziale Beziehungen \| Social relations \| Persönlichkeitspsychologie \| Personality psychology

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