The reflexive turn in key account management : beyond formal and post-bureaucratic prescriptions
Markus Vanharanta; Alan J. P. Gilchrist; Andrew D. Pressey and Peter Lenney
| Year of publication: |
2014
|
|---|---|
| Authors: | Vanharanta, Markus ; Gilchrist, Alan J. P. ; Pressey, Andrew D. ; Lenney, Peter |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2071-2104
|
| Subject: | Service | Service evaluation | Accent | Customer emotions | Key-Account-Management | Key account management | Emotion | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461805