The relation between firms' strategic orientation and capabilities: what do their strategic marketing plans tell us?
Year of publication: |
2005
|
---|---|
Authors: | Ingenbleek, Paul ; Frambach, Ruud T. ; Verhallen, Theo M. M. |
Published in: |
A focused issue on the marketing process in organizational competence. - Amsterdam [u.a.] : Elsevier/JAI, ISBN 0-7623-1209-2. - 2005, p. 99-119
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
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