The relationship between brand image and purchase intention : evidence from award winning mutual funds
Ya-Hui Wang; Cing-Fen Tsai
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Ya-hui ; Tsai, Cing-fen |
| Published in: |
The international journal of business and finance research : IJBFR. - Hilo, Hawaii : IBFR, ISSN 1931-0269, ZDB-ID 2536566-6. - Vol. 8.2014, 2, p. 27-40
|
| Subject: | Brand Image | Perceived Quality | Perceived Risk | Perceived Value | Purchase Intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Investmentfonds | Investment Fund | Markenartikel | Brand | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222063