The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives
| Year of publication: |
2011
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Schlegelmilch, Bodo ; Palihawadana, Dayananda |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 5 (13.9.), p. 508-525
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