The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Adamantios Diamantopoulos; Bodo Schlegelmilch; Dayananda Palihawadana
| Year of publication: |
2011
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Schlegelmilch, Bodo B. ; Palihawadana, Dayananda |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 5, p. 508-524
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305308