The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective

Paolo Guenzi and Edwin J. Nijssen

Year of publication:	2023
Authors:	Guenzi, Paolo ; Nijssen, E. J.
Subject:	Digital solutions \| MOA \| Solution selling \| Supervisor control \| Value-based selling \| Verkauf \| Selling \| Leistungsbündel \| Bundling strategy \| Beziehungsmarketing \| Relationship marketing \| B-to-B-Marketing \| Business-to-business marketing \| Kundenwert \| Customer value \| Digitalisierung \| Digitization

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