The relationship between FSI advertising style and coupon redemption
Year of publication: |
2007
|
---|---|
Authors: | Roehm, Harper ; Roehm, Michelle |
Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 4, p. 237-247
|
Publisher: |
Springer |
Subject: | Coupon redemption | Advertising appeal |
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