The relationship between supplier development and firm performance : the mediating role of marketing process improvement
Anthony K. Asare; Thomas G. Brashear and Jing Yang; Jun Kang
| Year of publication: |
2013
|
|---|---|
| Authors: | Asare, Anthony K. ; Brashear-Alejandro, Thomas ; Yang, Jing ; Kang, Jun |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 6, p. 523-532
|
| Subject: | Marketing | Suppliers | Supplier relations | Supplier development | Market-based asset framework | Organizational performance | Intangible assets | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Immaterielle Werte | Lieferantenbewertung | Supplier evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790072