The relevant length of customer event history for churn prediction : how long is long enough?

Michel Ballings; Dirk Van Den Poel

Year of publication:	2012
Authors:	Ballings, Michel ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| Prognoseverfahren \| Forecasting model \| Performance-Management \| Performance management \| Regressionsanalyse \| Regression analysis \| Klassifikation \| Classification \| Entscheidungsbaum \| Decision tree

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