The Right Way to Manage Unprofitable Customers
Year of publication: |
2020
|
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Authors: | Mittal, Vikas |
Other Persons: | Sarkees, Matthew (contributor) ; Murshed, Feisal (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Harvard Business Review, Vol. 86, No. 4, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2008 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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