The rise of the customer database : from commercial surveillance to customer production
Jason Pridmore and Detlev Zwick
| Year of publication: |
2013
|
|---|---|
| Authors: | Pridmore, Jason ; Zwick, Detlev |
| Published in: |
The Routledge companion to digital consumption. - London [u.a.] : Routledge, ISBN 978-0-415-67992-3. - 2013, p. 102-112
|
| Subject: | Kundendaten | Customer data | Marketing | Regulationsschule | Regulation school |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009689951