The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
| Year of publication: |
2011
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|---|---|
| Authors: | Penz, Elfriede ; Hogg, Margaret K. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 1 (15.2.), p. 104-133
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