The role of attachment in public management and place marketing contexts : a case study applied to Vila de Montalegre (Portugal)
Bruno Sousa, Ana Teresa Rocha
| Year of publication: |
2019
|
|---|---|
| Authors: | Sousa, Bruno ; Rocha, Ana Teresa |
| Published in: |
International journal of public sector performance management. - Genève : Inderscience Enterprises, ISSN 1741-1041, ZDB-ID 2422823-0. - Vol. 5.2019, 2, p. 189-205
|
| Subject: | public marketing | place marketing | place identity | place dependence | satisfaction | loyalty | Portugal | Standortmarketing | Place marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2019.10019403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012042284