The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Year of publication: |
2013
|
---|---|
Authors: | Connell, Paul M. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 6, p. 461-468
|
Subject: | Werbepsychologie | Psychology of advertising | Tiere | Animals | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
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