Physical proximity increases persuasive effectiveness through visual imagery
Yanli Jia, Yunhui Huang, Robert S. Wyer, Hao Shen
| Year of publication: |
October 2017
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| Authors: | Jia, Yanli ; Huang, Yunhui ; Wyer, Robert S. ; Shen, Hao |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 4, p. 435-447
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| Subject: | Physical proximity | Probability estimates | Persuasion | Mental imagery | Verbal information | Construal level theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | USA | United States | Experiment | Theorie | Theory | Kognition | Cognition | Visualisierung | Visualization |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2017.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011789695