The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K.S. Leung, Mohamad-Noor Salehhuddin Sharipudin
| Year of publication: |
2021
|
|---|---|
| Authors: | Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger, Philip J. ; Leung, Wilson Ka-shing ; Salehhuddin Sharipudin, Mohamad-Noor |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-13
|
| Subject: | Consumer participation | Consumer-brand engagement | Consumer-brand interaction | Consumer-consumer interaction | Ongoing search behavior | Social media | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Interaktive Medien | Interactive media | Markentreue | Brand loyalty | Soziale Beziehungen | Social relations | Markenartikel | Brand | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012581930