Immersive time in the metaverse and visits to the physical world : why not both? A holistic customer engagement framework
Man Lai Cheung, Wilson K.S. Leung, Ludwig Man Kit Chang, Eugene Cheng-Xi Aw and Randy Y.M. Wong
| Year of publication: |
2024
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|---|---|
| Authors: | Cheung, Man Lai ; Leung, Wilson Ka-shing ; Chang, Man Kit ; Aw, Eugene Cheng-Xi ; Wong, Randy Y.M. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 11, p. 3674-3703
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| Subject: | Customer engagement | Media richness | Metaverse | MICE | Perceived realism | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2023-0999 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015141945