The role of design in the future of digital channels : conceptual insights and future research directions
Karla Straker; Cara Wrigley; Michael Rosemann
| Year of publication: |
2015
|
|---|---|
| Authors: | Straker, Karla ; Wrigley, Cara ; Rosemann, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 133-140
|
| Subject: | Channel innovation | Digital channel | Strategy | Customer emotion | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Emotion | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348312