Typologies and touchpoints : designing multi-channel digital strategies
Karla Straker, Cara Wrigley and Michael Rosemann
| Year of publication: |
2015
|
|---|---|
| Authors: | Straker, Karla ; Wrigley, Cara ; Rosemann, Michael |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 2, p. 110-128
|
| Subject: | Hierarchical relations | Channel management | Channels | Digital channels | Establishing typology | Industry relationship model | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302389