The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kyongseok Kim & Sun Joo (Grace) Ahn
| Year of publication: |
November 2017
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|---|---|
| Authors: | Kim, Kyongseok ; Ahn, Sun Joo |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 40.2017, p. 41-51
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| Subject: | loyalty programs | rewards | gamification | intrinsic motivation | extrinsic motivation | self-determination theory | Motivation | Kundenbindungsprogramm | Loyalty program | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Leistungsanreiz | Performance incentive | Gamification |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Retraction notice enthalten in: volume 45, (February 2019), Seite 113 |
| Other identifiers: | 10.1016/j.intmar.2017.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777306