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The role of geomarketing and characteristics on business development and decision making

Putri Seprianti Eka
Year of publication:
2023
Authors: Putri Seprianti Eka
Published in:
Enhancing customer engagement through location-based marketing. - Hershey, PA : IGI Global, ISBN 978-1-6684-8178-3. - 2023, p. 1-17
Subject: Marketing | Marketingmanagement | Marketing management | Organisationale Entscheidung | Organizational decision-making
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