The role of idiosyncratic attribute evaluation in mass customization
Sanjay Puligadda; Rajdeep Grewal; Arvind Rangaswamy; Frank R. Kardes
| Year of publication: |
2010
|
|---|---|
| Authors: | Puligadda, Sanjay ; Grewal, Rajdeep ; Rangaswamy, Arvind ; Kardes, Frank R. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 369-380
|
| Subject: | Mass Customization | Mass customization | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658280