The role of informational and congruence clues in advertisement for an ethnic restaurant
Leonardo Aureliano-Silva, Carlos Alberto Alves, and Sérgio Luiz do Amaral Moretti
| Year of publication: |
2019
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|---|---|
| Authors: | Aureliano-Silva, Leonardo ; Alves, Carlos Alberto ; Moretti, Sérgio Luiz do Amaral |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 3, p. 322-339
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| Subject: | advertisement | ethnic restaurant | Informational and congruence clues | Gastronomie | Restaurant industry | Ethnische Gruppe | Ethnic group | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2018.1554516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243266