The role of live streaming in building consumer trust and engagement with social commerce sellers

Apiradee Wongkitrungrueng, Nuttapol Assarut

Year of publication:	2020
Authors:	Apiradee Wongkitrungrueng ; Nuttapol Assarut
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 543-556
Subject:	Social commerce \| Shopping value \| Customer trust \| Customer engagement \| Live streaming \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Vertrauen \| Confidence \| Online-Handel \| Online retailing \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Kundenintegration \| Customer integration

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012287967

A service of the