The role of metaperception on the effectiveness of referral reward programs
Jochen Wirtz, Chiara Orsingher, Patricia Chew, and Siok Kuan Tambyah
| Year of publication: |
2013
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|---|---|
| Authors: | Wirtz, Jochen ; Orsingher, Chiara ; Chew, Patricia ; Tambyah, Siok Kuan |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 1, p. 82-98
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| Subject: | referral reward program | incentivized recommendation | word of mouth | tie strength | metaperception | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751085