The role of narrative transportation in web series as branded entertainment
Yusarifah Sulestarini, Nuri Wulandari, Reza A. Nasution
| Year of publication: |
2020
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|---|---|
| Authors: | Sulestarini, Yusarifah ; Wulandari, Nuri ; Nasution, Reza Ashari |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 439-447
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| Subject: | Advertising | Need for Fantasy | Narrative Transportation | Branded Entertainment | Web Series | Markenführung | Brand management | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Werbung | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Website | Freizeitwirtschaft | Leisure industries | Product Placement | Product placement |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no11.439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671754