THE ROLE OF ONLINE BRAND COMMUNITY IN NEW PRODUCT DEVELOPMENT: CASE STUDIES ON DIGITAL PRODUCT MANUFACTURERS IN KOREA
Year of publication: |
2008
|
---|---|
Authors: | KIM, JOONG HYUN ; BAE, ZONG-TAE ; KANG, SHIN HYUNG |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 12.2008, 03, p. 357-376
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Online community | new product development | role of users | user innovation |
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