Why and when consumers prefer products of user-driven firms : a social identification account
Darren W. Dahl; Christoph Fuchs; Martin Schreier
| Year of publication: |
2015
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|---|---|
| Authors: | Dahl, Darren W. ; Fuchs, Christoph ; Schreier, Martin |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 8, p. 1978-1988
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| Subject: | user innovation | user design | user-generated products | crowdsourcing | social identity | corporate associations | consumer preferences | open source software | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Open Source | Open source | Crowdsourcing | Social Web | Social web | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Konsumentenpräferenzen | Consumer preferences | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338792