The role of perceived economic well-being and conspicuous consumption in creating customer wealth
Neena Sinha, Pranay Verma
| Year of publication: |
2020
|
|---|---|
| Authors: | Sinha, Neena ; Verma, Pranay |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 25.2020, 4, p. 519-534
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| Subject: | customer wealth | perceived economic well-being | conspicuous consumption | product innovation | structural equation modelling | agricultural extension services | bottom of the pyramid | Konsumentenverhalten | Consumer behaviour | Vermögen | Wealth | Nachfrageinterdependenz | Interdependent preferences | Lebensstandard | Standard of living | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction |
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