The role of perceived risk on purchase intention in internet shopping
Year of publication: |
2007
|
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Authors: | Kim, Iksuk |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 1.2006/07, 3, p. 279-288
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Risikopräferenz | Risk attitude | USA | United States |
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