Re-examining online customer experience to include purchase frequency and perceived risk
Jillian Martin; Gary Mortimer; Lynda Andrews
| Year of publication: |
2015
|
|---|---|
| Authors: | Martin, Jillian ; Mortimer, Gary ; Andrews, Lynda |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 81-95
|
| Subject: | Online customer experience | Perceived risk | Trust | Purchasing frequency | e-retailing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Vertrauen | Confidence | Risikopräferenz | Risk attitude |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313597