The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Tobias Kowatsch; Wolfgang Maass; Elgar Fleisch
| Year of publication: |
2011
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|---|---|
| Authors: | Kowatsch, Tobias ; Maass, Wolfgang ; Fleisch, Elgar |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2011, 3, p. 226-243
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| Subject: | Mobilkommunikation | Mobile communications | Produktinformation | Product information | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Deutschland | Germany |