The role of psychological traits and social factors in using new mobile communication services

Kyung Kyu Kim; Ho Kyoung Shin; 43002

Year of publication:	2011
Authors:	Kim, Kyung Kyu ; Shin, Ho Kyoung ; Kim, Beomsoo
Published in:	Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 408-417
Subject:	Mobilkommunikation \| Mobile communications \| Innovationsdiffusion \| Innovation diffusion \| Konsumentenverhalten \| Consumer behaviour \| Partielle kleinste Quadrate \| Partial least squares

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