The role of reciprocity and reputation in service relationships with arts organisations
Giulio Toscani and Gerard Prendergast
| Year of publication: |
2022
|
|---|---|
| Authors: | Toscani, Giulio ; Prendergast, Gerard P. |
| Subject: | Ambition | Arts sponsorship | Business-to-business services | Co-creation | Corporate image | Qualitative research | Reciprocity | Relationship marketing | Reputation | Service processes | Sponsored organisations | Sponsors | Sponsorship | Uncertainty | Sponsoring | Firmenimage | Corporate reputation | Beziehungsmarketing | Kunst | Arts | Lieferantenmanagement | Supplier relationship management | Austauschtheorie | Social exchange theory | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2020-0436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407601