The role of reciprocity in clarifying the performance payoff of relational behavior
Jessica J. Hoppner and David A. Griffith
| Year of publication: |
2011
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|---|---|
| Authors: | Hoppner, Jessica J. ; Griffith, David A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 5, p. 920-928
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| Subject: | Lieferantenmanagement | Supplier relationship management | Verhaltensökonomik | Behavioral economics | Austauschtheorie | Social exchange theory | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009355013