The role of retailers as generators and mediators of new product ideas
Year of publication: |
2020
|
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Authors: | Lüthje, Christian |
Published in: |
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness. - Wiesbaden : Springer Gabler, ISBN 978-3-658-27240-1. - 2020, p. 145-157
|
Subject: | user innovation | retailers | sports equipment | Einzelhandel | Retail trade | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Kundenintegration | Customer integration |
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