The role of shopping sophistication in creating satisfying purchase outcomes
Year of publication: |
2011
|
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Authors: | Newell, Stephen J. ; Wu, Bob T. ; Titus, Philip A. ; Petroshius, Susan M. |
Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-519X, ZDB-ID 2639250-1. - Vol. 26.2011, 2, p. 129-144
|
Subject: | Verbraucher | Consumers | Bildungsniveau | Educational achievement | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | USA | United States |
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