The role of shopping sophistication in creating satisfying purchase outcomes
Stephen J. Newell, Bob T. Wu, Philip A. Titus and Susan M. Petroshius
| Year of publication: |
2011
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|---|---|
| Authors: | Newell, Stephen J. ; Wu, Bob T. ; Titus, Philip A. ; Petroshius, Susan M. |
| Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-5181, ZDB-ID 26392501. - Vol. 26.2011, 2, p. 129-144
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009959801