The role of social media browsing intention for behavioral outcomes of young consumers
Pramono Hari Adi, Faizal Wihuda, Wiwiek Rabiatul Adawiyah
| Alternative title: | Uloga namjere pregledavanja drus̆tvenih medija na ishode ponas̆anja mladih potros̆ac̆a |
|---|---|
| Year of publication: |
2017
|
| Authors: | Adi, Pramono Hari ; Wihuda, Faizal ; Adawiyah, Wiwiek Rabiatul |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 29.2017, 1, p. 39-57
|
| Subject: | social media | purchase intention | purchase decision | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Jugendliche | Youth | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2017.29.1.39 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011724308