The role of social media data in enhancing B2B omni-channel marketing efforts in small businesses
Orla Hayes and Felicity Kelliher
| Year of publication: |
2025
|
|---|---|
| Authors: | Hayes, Orla ; Kelliher, Felicity |
| Subject: | B2B | Data | Omni-channel marketing | Small businesses | Social media | Social Web | Social web | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSBED-02-2023-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015271812