The role of social media in enhancing the modern market relations
Year of publication: |
2019
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Authors: | Ignatov, Augustin |
Published in: |
CES Working Papers. - Iasi : Alexandru Ioan Cuza University of Iasi, Centre for European Studies, ISSN 2067-7693. - Vol. 11.2019, 1, p. 35-54
|
Publisher: |
Iasi : Alexandru Ioan Cuza University of Iasi, Centre for European Studies |
Subject: | democratisation of marketing | social networks | community relationship | Facebook | values sharing |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 1665273216 [GVK] hdl:10419/198600 [Handle] |
Classification: | M20 - Business Economics. General ; M30 - Marketing and Advertising. General ; O33 - Technological Change: Choices and Consequences; Diffusion Processes ; o35 ; P46 - Consumer Economics; Welfare and Poverty |
Source: |
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