The role of store brand positioning for appropriating supply chain profit under shelf space allocation
Year of publication: |
2013
|
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Authors: | Kuo, Chia-wei ; Yang, Shu-jung Sunny |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 231.2013, 1 (16.11.), p. 88-97
|
Subject: | Lieferkette | Supply chain | Einzelhandel | Retail trade | Markenführung | Brand management | Handelsmarke | Store brand | Markenimage | Brand image | Ladengestaltung | Store design |
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