The role of top management in developing a customer-oriented sales force
Subhra Chakrabarty, Gene Brown, and Robert E. Widing
| Year of publication: |
2012
|
|---|---|
| Authors: | Chakrabarty, Subhra ; Brown, Gene ; Widing, Robert E. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 4, p. 437-449
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Außendienst | Field sales force | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680329