The role of trust and social presence in social commerce purchase intention
Year of publication: |
2018
|
---|---|
Authors: | Hassan, Masoodul ; Iqbal, Zeeshan ; Khanum, Bakhtawar |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 12.2018, 1, p. 111-135
|
Subject: | social commerce | social network sites (SNS) | trust in marketplace | purchase intention | electronic word of mouth (eWOM) | online shopping | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Großbritannien | United Kingdom | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
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