The role of trust in cruise passenger behavioral intentions : the moderating effects of the cruise line brand
Year of publication: |
2014
|
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Authors: | Coll, Santiago Forgas ; Palau i Saumell, Ramon ; Sánchez-García, Javier ; Caplliure-Giner, Eva Maria |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 8, p. 1346-1367
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Subject: | Trust | Service quality | Satisfaction | Perceived value | Behavioural intentions | Cruise line | Kreuzfahrt | Cruise | Dienstleistungsqualität | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image |
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