The role of values in explaining satisfaction in the mobile commerce context : the moderating role of consumer participation
Ho Huy Tuu and Nguyen Huu Khoi
| Year of publication: |
2023
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|---|---|
| Authors: | Ho Huy Tuu ; Nguyen Huu Khoi |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 28.2023, 5/6, p. 425-444
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| Subject: | context-related value | content-related value | consumer participation | satisfaction | mobile commerce | MC | moderating effects | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2023.135106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443526