The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Raffaele Filieri, Zhibin Lin, Giovanni Pino, Salma Alguezaui, Alessandro Inversini
| Year of publication: |
2021
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|---|---|
| Authors: | Filieri, Raffaele ; Lin, Zhibin ; Pino, Giovanni ; Alguezaui, Salma ; Inversini, Alessandro |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 663-675
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| Subject: | eWOM | Online consumer review | Dual coding theory | User-generated picture | Performance heuristics | Popularity heuristics | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Heuristik | Heuristics | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647992