The role of visual merchandising in apparel purchase decision
M. Krishnakumar
| Year of publication: |
2014
|
|---|---|
| Authors: | Krishnakumar, M. |
| Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 13.2014, 1, p. 37-54
|
| Subject: | Kaufentscheidung | Purchase decision | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252791